How does a foreign brand start selling in Korea?
You need an importer of record in Korea, because filings and certifications are made in the importer's name. If you have no Korean entity, YOONIUM takes that role.
Premium Kitchenware Import & Distribution · Korea
Chosen Carefully,
Chosen Carefully,
Sold Properly.
For premium kitchenware brands entering Korea, we handle import, certification and retail, and put each product in front of the people who will use it.
8
Brands sold in Korea
About
It started with
It started with
a tumbler.
YOONIUM imports and distributes premium kitchenware in Korea. Whether a product lasts is not something the price tag tells you, so we started from one rule: the person choosing should be someone who uses it.
After selling eight brands on consignment through Naver, we now import brands we have chosen ourselves.
Value 01
We Use It First
We do not pitch a product we have not lived with. Some things only show up after a month of daily use.
Value 02
No Inflated Numbers
Good months and bad months get reported the same way. A brand's next decision needs accurate news more than it needs good news.
Value 03
It Ends Up in Someone's Kitchen
Kitchenware gets handled several times a day, every day. That is the filter for every sourcing decision.
Vision
In three years, we want to be known as the company that gives its partners the real numbers, and puts things in Korean kitchens that nobody regrets buying.
Founder's Note
Who you'll be working with
I keep things for a long time. Which is how I learned why some things don't last.
Between the office and the gym, I washed and refilled a tumbler several times a day. Some held up for a year with the lid still sealing properly. Others started smelling at the gasket within two months. The price tag never told me which was which.
Selling eight brands on Naver, I kept seeing good products introduced badly. The head office didn't know the Korean market; the distributor didn't know the brand. Boxes moved, and not much else did.
YOONIUM exists to close that gap. I only bring in products I have used and been convinced by, and I would rather give you a promise I can keep than an impressive proposal.
Why Us
Four things worth checking
Four things worth checking
in a Korean partner.
01
We Sell It Ourselves
We have sold eight brands' products on Naver ourselves, and watched from the seller's side how Korean online shoppers respond to price and product pages.
02
One Category, Not Everything
Everything we learn goes into one place: how drinkware, vacuum flasks and kitchen tools actually move on Korean shelves.
03
The Founder Handles Your Account
Your contact does not rotate. The founder runs your account end to end, so there is one person to email, who has the whole picture.
04
Terms Set Per Brand
There is no standard rate sheet. Terms are worked out with each brand directly.
Services
From first review
From first review
to the next order.
01
Price & Range Review
We use the samples and check what comparable products sell for in Korea, then agree with you which lines to open with, and at what price, before signing. NDA first, if you prefer.
02
Import & Korean Compliance
Certification, Korean labelling and customs are handled in our name, so the product arrives ready to sell.
03
Channel Launch & Reorders
We list the product in the channels that suit it, run it to your brand guidelines, and report sales and stock regularly, as they are. Whether we buy the stock outright or sell on consignment is agreed with each brand, and either way the next order comes from those numbers: on a purchase basis we reorder, on consignment we ask you to restock.
Korean Market Compliance
The complicated part
The complicated part
of importing is ours.
Kitchenware that touches food carries more regulation in Korea than most categories. We handle all of it as your importer of record, so your product clears into Korea ready for sale.
- Food-contact filing (MFDS)
- Materials testing
- KC certification
- Korean labelling
- Customs & duty
- Trademark check
Which items apply depends on the product. See the full process →
FAQ
What brands ask first
How long does it take to launch in Korea?
It depends on the product and the certifications it needs; new test reports take the longest. We give a real timeline once we have reviewed the product.
Brands
Brands we have sold
Brands whose products we have sold on consignment through Naver, all marked Partner. We hold no Official import or distribution rights, and no affiliation with or endorsement by the brand owners is implied. Brand names and marks belong to their owners.
Partner
LocknLock
Korea
Insulated mugs and tumblers
Partner
Stanley
United States
Vacuum tumblers
Partner
Harry Potter
Licensed character
Licensed tumblers
Partner
Snoopy
Licensed character
Licensed kitchen and drinkware
Partner
Hello Kitty
Licensed character
Licensed kitchen and drinkware
Partner
My Melody
Licensed character
Licensed kitchen and drinkware
Partner
Pochacco
Licensed character
Licensed kitchen and drinkware
Partner
Tom & Jerry
Licensed character
Licensed kitchen and drinkware
Channels
Korea's main
Korea's main
kitchenware channels
The main online and offline channels where kitchenware sells in Korea. Each has its own customers, price band and listing terms, so we look together at which ones suit your product.
Channel names and logos are trademarks of their respective owners. This list introduces the Korean market and does not imply any affiliation with or endorsement of YOONIUM.
Contact
Considering the Korean market?
Send us your brand deck or catalogue and we will reply within two business days. We work in Korean and English.
Email
info@yoonium.com
Phone
+82 10-8108-9408
Address
Unit 304, Bldg 2,
10 Hachon-ro 48beon-gil, Namdong-gu,
Incheon 21540, Republic of Korea
10 Hachon-ro 48beon-gil, Namdong-gu,
Incheon 21540, Republic of Korea
Response Time
Within 2 business days (KST)